The chronicles of a wannabe entrepreneur – Week 8 (Ctrl = NO ctrl)


Logo created through crowdsourcing. Content Masala.

On October 21 I shared an update on LinkedIn. Readers were encouraged to look at 5 options of my setup’s logo and give suggestions, opinions and choose which option they liked the best. Of course there were different kinds of results. It is an interesting case of analytics that I soon would be sharing. Some key observations from this exercise:


  • Most of the millennial opted for a cool and colourful look
  • The experts (designers, creatives) scoffed at the designs and when I asked for specific feedback, none actually bothered to reply
  • The professionals with at least 10 – 15 years of experience went for an option that was neat, clean without too many frills.

And then there were few remarks that said that I wasn’t serious about it, it was just a gimmick or rather a publicity stunt. Honestly speaking it did raise my ratings significantly and introduced me to many potential clients. However, in the realm of Content Strategy we emphasise on being truthful and trustworthy with our customers and that is what I was. Nearly 800 comments later, the logo of my setup ‘Content Masala’ is there to see.

The learning for me though at the end of week 8 is not that of being able to create a logo or my experiment with crowdsourcing. It is a simple learning about Control. You may recall that currently am toggling between networking, finishing projects, being the house-maid, managing kids and also the learner (pursuing Digital Marketing and Content Strategy certifications). As the maid and the father the realisation that there is nothing in our control dawned on me. The dust, dirt will come and wreak havoc around the house; my daughter will not listen to me will having her lunch and take her own sweet time; the kids will create noise at that precise moment when you feel like taking a quick nap and of course the door bell will ring when you need to rush to the rest room!

The only thing in control was to do. Period. From the setup perspective, I soon realised the importance of having a decent logo that would appeal to the customers, is innovative enough to garner a conversation and importantly truthful enough to communicate my introduction. The best possible option was to take feedback from all and though reluctant at first, finally I released on LinkedIn my views about the logo. That was the only thing in my control – To trust readers to share their opinions. What started as a trickle eventually became a huge inflow of ideas, opinions that finally made this logo possible.

So, that’s about my impression of being in control.

At a particular moment you can be in control of only what you are doing and definitely not its outcome. So, live in the moment and give your best.

An example is the outcome of my pilot projects. Lots of hard work, innovation and thinking gone behind them and yet no closure. Sigh. All I can say is that there is a lot of gap between the cup and the lip:) Unexpectedly and surprisingly, got a couple of calls for full-time job. Well, to choose or not to choose the job opportunity is definitely in my control. Or maybe not:)

Rishi Arya, Content Masala

Author of ‘Always Yours’. | Tweet @rishi011278 |

The chronicles of a wannabe entrepreneur – Week 7

win_20161117_09_48_05_proThis was not that I had in mind when I quit my 9 and 1/2 year job nearly 7 weeks ago. The opportunities were tremendous, the motivation was sky-high and above all the passion to create a mark for self was unstoppable. Today the scenario hasn’t changed much except for the fact that I have discovered the true meaning of struggles and sacrifices.

After a 14.5 year work experience post MBA in Marketing, the entrepreneurial spirit within me shouted aloud, ‘Let’s do it. You have relevant Biz. development, product management and Content development experience. It’s time to be your own BOSS.’ This inner voice is the first thing that I hear every morning. I simply followed the voice. In fact it started as a murmur 2 years back and since then gradually I’ve set path on this journey of being my own boss. Released a fiction novel few months back, completed domain certifications in Life Insurance and currently pursuing certifications in Digital Marketing and Content Strategy.

So, what really happened? Yes, the networking started, submitted pilot projects to a few and definitely improved my social presence. Online certifications meant that lot many hours were devoted to attending training sessions and then learning on the topics. Yes, it was challenging but fun toggling between projects submission (yes, earned a couple of projects), pilot project presentation, networking and being there for everyone to see. I even launched an initiative on LinkedIn inviting opinions for the logo of my prospective setup called Content Masala.

But then the housemaid crashed out.

So as the image depicts my mornings are spent in tidying up the house, rolling up the mosquito net and cleaning the bed sheets, taking care of kids when they arrive from school and doing those zillion things that a housemaid does. On a daily basis, before I start my freelancing work and before I inch forward in the process of setting up my own business, I have to ensure that the house is in order. My wife and my kids are all in this together and maybe it is a blessing in disguise.

Surprisingly, in the process I have realised that the accomplishments of small activities is much powerful than looking out for the big result.

I find the same happening with my work. Whether I am posting this blog or creating that short video or designing the ILT program … the efforts spent in achieving a sense of satisfaction at the end of each small activity is a unique feeling. This is something that I dint cherish as a corporate professional. Of course there are moments of frustration especially when the bank account doesn’t play the music of raining money at the end of the month. There is anxiety related to the outcome of each pilot project and yet there is only a sense of optimism and the shout of the inner voice all along.

Signing off till the next week’s chronicles (pardon me for using this word as it is not apt, yet, I like it so I used it):) .. another activity to complete, fixing evening breakfast for kid.

Rishi Arya
Content Masala ~ Create simple, engaging stories.

‘Dear Zindagi, I love you’ – a 1000 rupee note

100o-rupee-noteNot so long ago, I was on a table with all my brothers and sisters (except that freshly minted green beauty) being worshipped. There were lights all around, sweets of different varieties were placed on the table alongside. We were a family of around 1000 and each of us individually were worth a thousand. Within the kingdom of currencies, we were labelled as One bat and three balls. We were stacked together by a rubber band and the humans called as bundle. For simplicity sake, I shall refer to the human being as my master. Of course, he wasn’t my first master and as my forefathers always said I was destined to be of use to many masters.

As the family started chanting and started moving the thali in a clockwise direction in front of us, my heart swelled with pride. From the corner of my eye I could see the image of Mahatma smiling. As I looked around, happiness was writ large on the faces of all within my family and other families of 500 and 100. The family of 100 has been traditionally considered inferior and only a handful of them were privileged to attend this ceremony. Poor them. Amongst many bundles of 1000 and 500, I could still spot my girl, the freshly minted green coloured 500 beauty.

I still remember jab we met. My erstwhile master removed me from his wallet and handed over to his master, err his wife who in turn procured another note and handed us over to the maid. As a white-collar executive, I was used to staying at leather wallets or purse or handbag. The uncouth lady and unfortunately my new master lifted us up thrust us somewhere within her under her dress. It was warm, pitch dark and it was quite a bouncing journey. Yet, it was probably the best environment ever. We both were by ourselves and before we could know each other more, the journey had an abrupt stop amidst some yelling. As she removed us amidst the prying eyes of onlookers, we were quickly snatched by a hand and handed over to a shopkeeper. This time I was traded for some glittering liquid in a bottle. By evening we were collected and placed in a locker at our master’s place.

There are other pleasant memories too. Yet what has happened in the past three days is interesting to say the least.

Day before yesterday my master lined up all his servants and declared that he was offering them Diwali gifts. It was surprising as he had already given them the inferior 100 rupees note along with a rupee coin. More surprising was the fact that he had invited servants from other households too. It was separation time for my brothers and sisters. It was literally Ae dil hai Mushkil to see them go away after all the suffocation we endured together in that black hole called locker. I was choked by the time they handed me over to Pappu, the laundry man. We were 20 in all and the only satisfaction was the wide smile on Pappu’s face. However, the happiness was short-lived.

The master removed me along with 4 others and kept us on the table. My girl was gone! After a long time when I opened my eyes, I was appalled to see the inferior 100s surrounding us. They were stacked up like skyscrapers while we the family of 1000 and 500 merely stood like hospital buildings, waiting for treatment of nervous breakdown. It was not to be. Today, I’ve been thrown in a haystack and I can sense that they are burning me. Why? From being worshipped to being burnt alive is not a journey. Yet, when I see the faces of many human beings around and as I hear them, it sounds good to me. Maybe that’s life, that’s Dear Zindagi for me.

Still can’t believe though that they let the family of 100 get away:(

Rishi Arya

Content Masala

Simple, Engaging Stories

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